Web to App: A winning conversation
Website serves as a foundation, but mobile app can elevate your business to new heights. This blog post explores the compelling reasons why converting your website into mobile app is a strategic move that can yield significant benefits.
Our world is increasingly mobile-centric. While websites remain crucial, the reality is that a mobile-optimized site alone no longer suffices. Today’s consumers demands seamless, instant experiences delivered directly to their fingertips. This is where mobile apps shine.
Mobile app offers a superior user experience, increased engagement, and a multitude of opportunities for businesses to connect with their audience on a deeper level. From enhanced brand loyalty to valuable data insights, the benefits of converting your website into mobile app are undeniable.
Let’s explore why making this strategic shift is essential for your business’s success.
A remarkable 85% of consumers now prefer mobile apps over mobile websites, which means that converting your website into an app can immediately enhance the user experience.
But how exactly does this work? Let’s explore the key user experience (UX) benefits that mobile apps offer compared to websites.
Optimized User Interface and interaction: -
Mobile apps are specially designed with mobile users in mind, offering interface and interactions that are perfectly tailored for small screens and touch controls. This leads to significant improvements in UI design, such as simplified menus, larger buttons, and intuitive gestures, all of which contribute to a superior user experience. Unlike mobile websites, which often require users to pinch, zoom and scroll to view content, apps provide a seamless and user- friendly experience.
Enhanced speed and performance: -
One of the most noticeable differences when users switch from a mobile website to an app is the speed. Apps store data locally on the device, enabling quicker load times and smoother transitions between features and content. This immediate access is crucial for user retention, as slow loading times on websites often result in frustration and abandonment.
Superior Navigation and Accessibility: -
Apps also offer more efficient navigation compared to mobile websites. With custom navigation solutions like bottom navigation bars or swipe able tabs, apps make it easier for users to find what they need, encouraging deeper exploration and interaction with the app’s offerings
Increased Engagement and Satisfaction: -
The customized UX that apps provide results in higher engagement levels and greater customer satisfaction. Features like push notifications keep users informed and engaged, offering timely updates and personalized content that draws them back to the app. This direct communication channel is something mobile websites struggle to match, making apps a powerful tool for building long-term relationships with users.
A great example of these benefits in action is H&M, which has successfully utilized its app to enhance customer engagement and satisfaction.
Leveraging Native Mobile Features: -
One of the most powerful incentives for transforming a website into a mobile app is the ability to tap into native mobile features. These built-in capabilities of mobile devices unlock a new level of interaction, engagement, and functionality that mobile websites simply can’t offer. Some examples include.
GPS:
Enables location-based services, allowing users to receive personalized content, find nearby store locations, or access special offers based on their current location.
Camera: -
Supports interactive features like QR code scanning; direct image uploads, or even augmented reality experiences, enriching user interactions.
Push Notifications:-
Provide a direct communication channel, keeping users informed and engaged with updates on new content, promotions, or important notifications, thereby encouraging regular app use.
Accelerometer: -
Utilized in fitness apps to track physical activity or in gamming apps for motion based controls, adding layer of interactivity and enjoyment.
Contact List: -
It allows for easy sharing, social interactions, and sending invites directly from the app, fostering a sense of community and connectivity.
Biometric Authentication:-
Features like fingerprint or facial recognition offer a secure and convenient way for users to access their accounts, enhancing both security and the overall user experience.
Incorporating these native features into your app not only boosts its appeal and usability but also delivers practical benefits that can greatly influence user retention and satisfaction. For example, an e-commerce app that uses push notifications for personalized offers can drive more repeat visits and sales. Similarly, a travel app that leverages GPS for real-time updates and location-based services can become an essential tool for travelers.
There are lots of platforms available to convert this idea from website to mobile app. These platforms offer user friendly interfaces and often require minimal coding knowledge.
Here is a breakdown of some popular options.
- “Appmysite”: - www.appmysite.com
- “Thunkable”: - www.thunkable.com
- “Convertify”: - https://convertify.app/
- “Mobiloud”: - https://www.mobiloud.com/
By using these tools, you can effectively convert your website into a mobile app that delivers a better user experience and takes advantage of mobile specific features.
